Stellar Blade Creative

Stellar Blade is the first console title to be released by the Korean game studio Shift Up in April of 2024. Because the title is not a AAA first party release, the brand manager reached out to the internal creative services team if they would be able to support the creation of a creative territories deck based off of the marketing strategy.

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The campaign story exploration interprets the themes and elements of Stellar Blade and builds a narrative around how they should be shown throughout the lifecycle of the game from pre-order to launch, and what types of assets or creative would help to communicate the pillars of the game to the gaming audience.

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From there we supported the software packaging and static digital elements of the game. Wael Naguib, a designer on my team, was the lead designer. From the elements provided by Shift Up, we also built out a brand guideline for Stellar Blade.