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CX Positioning Framework and Chatbot Persona
WHAT
The initial brief from the CX team was to create a chatbot, however they also wanted the chatbot to act as a mascot and extend to other forms of communication like help videos, site graphics, etc.
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However, they were also looking to create a framework for CX projects and there was no existing way that CX was positioned within the larger PlayStation brand.
In tandem with the creation of a new, unique character that represented CX, I developed a brand positioning framework. Character design was explored by a group of designers, the chosen direction was created by Katarina Astner. 3D rendering was done by Diva Agency.
CX Positioning Framework
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CX Chatbot exploration
Designed by: Katarina Astner, Wael Naguib, Anthony Gaukroger, Joshua Howland-Roohi
CX Chatbot Select Direction
Designed by: Katarina Astner | 3D: Diva Agency
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