Vive Más En Estado Play ( "Live more in a state of play" )

The Vive Más campaign was a PlayStation™Store campaign for the Latin American market. This included both Spanish and Portuguese speaking countries. The campaign was created in 2015 which was two years into the lifecycle of the PlayStation®4 console.  Although the concept of buying games digitally was not new, at the time, more people bought physical copies of video games, and the PlayStation™Store brand was still relatively new, especially in LATAM.

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The campaign intends to show the benefit to buying digitally as well as relying on the core principles, characteristics and offering of the PlayStation family brand. The concept is based on the blurring of realities between player and character in the game. 

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I was responsible for the concept, design and production. From the statics, a storyboard and BTL video was created.