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Direct from PlayStation Design System, Templates, and Toolkits
Direct from PlayStation is the name of the direct to consumer e-commerce site. It is a relatively new part of the PlayStation business, and for sometime it was operating in a very ad-hoc basis. In an attempt to standardize campaigns across the various placements, and improve production efficiency, I lead a team of designers to explore creating a design system and templates for the D2C business.
Additionally, because sometimes the direct marketing team needed discounts campaigns to go up outside of our standard SLA, we created standard toolkits were they could easily update the discount messaging or product offering.
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